Email Marketing

 Email Marketing is a digital marketing strategy where businesses send emails to customers and potential customers. These emails are used to promote products, share news, offer discounts, build relationships, or guide users through a sales funnel.

Key Elements of Email Marketing:-





  1. Email List – A collection of email addresses from people who opted in to receive messages.

  2. Email Campaign – A series of emails designed to accomplish a specific goal (e.g., product launch).

  3. Newsletter – Regular emails with updates, tips, and news.

  4. Automation – Emails sent automatically based on user actions (e.g., welcome emails).

  5. Personalization – Using recipient names and behaviours to tailor content.

  6. Call to Action (CTA) – A button or link encouraging the reader to do something (e.g., "Buy Now").

  Benefits of Email Marketing:

  • High ROI (Return on Investment)

  • Direct communication with customers

  • Measurable results (open rates, click-throughs)

  • Easy to automate and personalize

  • Builds brand loyalty and customer relationships

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