Search Engine Optimization (SEO)

 Search Engine Optimization (SEO) is the process of improving a website's visibility in search engine results pages (SERPs) to increase organic (non-paid) traffic. It involves optimizing various elements of a website and its content so that search engines like Google, Bing, or Yahoo can better understand, rank, and show the site to users who are searching for relevant topics.

Key Aspects of SEO:

1. On-Page SEO – Optimization of content and HTML source code of a page, including:

   • Keywords usage

   • Title tags & meta descriptions

   • Headings (H1, H2, etc.)

   • Internal linking

   • Image alt texts

2. Off-Page SEO – Actions taken outside of your website to impact rankings:

   • Backlink building

   • Social media signals

   • Online reputation and authority

3. Technical SEO – Improving the technical aspects of a site:

   • Site speed

   • Mobile-friendliness

   • Crawlability & indexing

   • Structured data (schema mark-up)

   • Secure connection (HTTPS)

4. Content SEO – Creating high-quality, relevant, and engaging content that satisfies user intent.

The goal of SEO is to make a website more attractive to search engines and users, which helps it rank higher in search results and ultimately drives more qualified traffic.