What is Pay-Per-Click (PPC)?

 

What is Pay-Per-Click (PPC)?

PPC stands for Pay-Per-Click, a type of online advertising where advertisers pay a fee every time someone clicks their ad.

Instead of trying to "earn" visitors organically (like SEO does), PPC lets you buy visits to your website.
It’s most common on platforms like Google Ads, Facebook Ads, Instagram Ads, etc.






✅ Example:

  • You search "best running shoes" on Google.

  • The first few results say "Sponsored" — those are PPC ads.

  • If you click one, the advertiser (like Nike) pays Google for that click.

How PPC Works (Simple Steps):

  1. You create an ad (text, image, video).

  2. You choose keywords (e.g., "buy sneakers online").

  3. You set a bid (how much you're willing to pay per click).

  4. When someone searches, an auction happens.

  5. If you win, your ad shows — and you pay only when someone clicks.

Would you like me to generate a couple of visuals?
I can create simple images like:

  • A basic diagram showing how PPC works.

  • A flowchart of the PPC process.

  • A creative graphic showing PPC in action.

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